Part of that resurgence is likely due to the franchise’s sure footing on TikTok, which relaunched in its current form in August 2018 after TikTok’s Chinese parent company, ByteDance, acquired and fused the service with the lip-syncing app Musical.ly.
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In 2019, it was the ninth most popular video game franchise on Tumblr, the first time anything in the franchise cracked the fan-driven platform’s year-end lists since Danganronpa 3 clocked in at the 10th most popular anime or manga in 2016.
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Since entering Western consciousness, the series has built up a sizable following. The Danganronpa franchise falls squarely into “anime culture” territory: aside from the fact that the games are anime-esque visual novels, Trigger Happy Havoc was adapted as an actual series in 2013, with a final run, 2016’s Danganronpa 3: The End of Hope’s Peak High School, tying up the franchise’s loose ends. In 2014, Trigger Happy Havoc was eventually distributed in the United States on PlayStation Vita, falling into cult acclaim for its melodrama and engaging gameplay. “All I want is despair,” she crows, both in the game’s final act and in a popular TikTok audio, “and there’s no reason for it!” Junko is the game’s secret villain: after posing as a student and faking her death along the way, she reveals herself as the mastermind who has been pulling Monokuma’s strings. The basic plot of the franchise is simple: a class of exceptional high school students ends up trapped in the school, where a mechanical stuffed bear named Monokuma (the school’s self-proclaimed headmaster) informs them that in order to escape, they’ll need to get away with murdering one of their classmates. The first Danganronpa game - Trigger Happy Havoc - was originally released in Japan in 2010. To understand why, you have to know Danganronpa.
Fandoms are the genesis of trends, but somewhere along the way, it became cool for jocks to pose to melodramatic anime audio clips. The anime references on TikTok, and the culture that surrounds them, aren’t superficial. When Kim Kardashian posted a photo of Zero Two from Darling in the Franxx on Instagram, all bets were off anime was for everyone. In the last decade, you’d find at least one kid in every high school proudly wearing this specific Attack on Titan hoodie on a daily basis. Across the 2010s, anime has gone from a niche passion to the mainstream, where corporations embraced the buying power of fans rather than demonizing their communities. The proliferation of Danganronpa isn’t the only anime-related phenomenon that’s inescapable on TikTok. However, it’s not just anime stan accounts getting in on the fun - even Italian e-boys and TikTok’s favorite dancing ferret are reenacting Junko’s hijinks.
From trends like “Junko posing” to audio memes like “ anime is an important part of our culture,” Junko is smeared across TikTok’s hashtags and recommendations alike. Junko Enoshima, the glamorous antagonist of the Danganronpa franchise, is many things: a despair addict, a fashion icon, an unhinged mastermind, and most lately, a TikTok It Girl.
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